If you find Popular Highlights annoying or distracting, you can turn it off.

Here’s how to disable popular highlights on a Kindle:

In an open book on a Kindle, tap the top middle of the screen. Tap Aa. Scroll down, and tap the Popular Highlights toggle. When the toggle is off, popular highlights is disabled.

The Kindle app also allows you to turn off popular highlights, and it works a lot like disabling popular highlights on a Kindle device.

Here’s how to disable popular highlights on the Kindle app:

Tap a book in your library or home screen of the Kindle app to open it. Tap anywhere on the page. Tap Aa. Drag the menu drawer up, and scroll further up if necessary. Tap More. Tap the Popular Highlights toggle to turn it off. Popular highlights are now disabled for the books you read in the Kindle app on this device.

The point of popular highlights is to use crowdsourced data to automatically identify important sections of text in books. These sections may be interesting, informative, important, or have evoked some other emotion or thought which caused a lot of people to highlight the exact same thing. It can be useful by drawing your eye to important sections of text, but it can also be annoying or distracting if you don’t care what other people are highlighting.