Humans tend to remember something by looking at a picture or image much longer than from reading a brief summary, blog article, or advertising content. Compared to 10% of what we hear, we remember over 65% of what we see.
The average consumer sees more than 5,000 advertisements daily in our fast-paced environment. Visuals are crucial in marketing because consumers process them much more quickly than text alone. In addition to the time needed to read it, it takes readers almost 10 seconds to digest and judge the worth of written information. However, the psychological and emotional effects of an image occur practically immediately.
Visual communication is one of the most critical aspects of marketing.
Readers are encouraged to stick around with images. Intriguing and compelling images can encourage people to stay on your articles and website pages longer, whether your content uses graphics to accompany articles or explain the text. Over 90% more people view articles and blog posts with graphics than without.
Social media is the same way. Compared to tweets without images, tweets with images get 150% more retweets, while Facebook posts with images get over two times as much interaction.
Images aid business sales.
Even though online buying is more common than ever, customers are curious to see what their purchases will look like in person. Do you not?
Because of this, it is crucial to use accurate, high-quality product images. These are not necessarily photos themselves, but photos with minor changes that will make it look more professional and ready for marketing. Whether you take photos yourself or use stock photos, what you do with them after is what matters.
Stock photos
Stock photographs are the most practical kind of marketing image because they are pre-taken, expert photos. There are many websites where you may find paid and unpaid stock photographs. Pexels and Stocksnap.io are popular for finding free stock photos. Other websites for purchasing stock pictures include Shutterstock and Getty Images.
After you have found an image, for example, this one:
You can and should remove all the noise from the image. What do I mean by noise? I mean all the background “information” which does not need to be there in a marketing and or product image.
Then I would head over to a tool like Slazzer and get my background easily removed.
Now it looks like this:
Then, I would use Slazzer again to add a better background. Slazzer has many background options!
Backgrounds
The best backgrounds are either white, or coloured, but without any noise. This is because the picture has its attention on the product or one single thing.
White can sometimes be boring, so it can be cool to review the different options Slazzer has. I chose this one:
Comparing this one with the first image, you may understand why using Slazzer or any other background remover is essential to keep attention on, in this case, the laptop.
Branded graphics or images
Making designs with images is also an amazing tip. You can use the background free image and simply move it over to the free graphic design software Canva. For the more intricate designs, you might need to buy professional software like Adobe InDesign or Photoshop, but Canva is a wonderful place to start and is most likely what you need. They are perfect for creating social media posts.
Infographics
Infographics are pictures with text and other data on them. They essentially use symbols and visual data representation to explain a blog article or story.
Infographics boost website traffic by 12%. Additionally, they simplify things for your readers. According to a recent study, people who follow instructions that include text and images do 323% better than those who only follow the text.
Create an infographic to go along with any in-depth blog posts, how-to articles, or essential reports you publish. Infographics can be made using free tools like Canva, Venngage, or Piktochart.
In-Blog Post Images
Even though blog posts and articles are often text-centric marketing strategies, your readers will still gain from adding a few photos. Images may help illustrate your points, draw readers in, and liven up a dry text piece when included in your material.
Infographics, explanation photos, screenshots, or product images are acceptable for blog posts. The blog post’s cover image, which appears at the top of the article and next to its summary, should accurately reflect the post’s theme.
Conclusion
A marketing image is an image presenting a product in most cases. Whether it be a physical or digital product, usually, it can add value to a blog or article, but it can also be used in advertisements. In this article, we covered some essential tips on turning a regular photo into an amazing marketing image that can be used for an article, social media or blog posts.
